This tag may seem irrelevant, but it’s important because sometimes you’ll have more than one URL for the same content. In this tag, you should place the URL of the page you are sharing. Plus, the image can’t be more than 5 MB in size. An image has to be at least 50px by 50px, but preferably bigger than 200px by 200px. This way it stands out against all of the other text-based status updates people see in their timelines.īefore I get into how you can use this tag, I’ll walk you through Facebook’s requirements. Remember I mentioned I was able to increase my Facebook traffic by 174%? It was because I used Open Graph to ensure that Facebook showed an image every time someone shared a URL from Quick Sprout.īy using an og:image tag, you’ll ensure that an image will be alongside the content you are sharing. You have up to 297 characters for this tag. You shouldn’t care if it is keyword rich, but instead you should come up with a compelling description that will result in more clicks. This is also similar to your html meta description tag because it is used to describe your content. Is it a video, picture, blog post, etc.? Here is the full list you can pick from when defining your content type: This is where you describe what type of content you are sharing. When creating your og:title, keep the character count to fewer than 95 characters. Think of this as being similar to your normal html title tag that a search engine would use. This is where you put the title of your content. Now that you are convinced that you should use Open Graph, here is how you set it up on your website. After implementing Open Graph tags, I was able to increase my Facebook traffic by 174%, simply because now there was an image next to my Quick Sprout status updates. That’s what it used to look like with Quick Sprout before I implemented Open Graph tags on my site. ![]() If you don’t use the Open Graph tags when you share a URL from your site on Facebook, this is what it may look like: Facebook tries to read the code on your page, but it isn’t always able to pull your images. When you share an image on Facebook, what does it look like? Here’s how you can leverage both of them: Facebook Open Graph They’re called Facebook Open Graph and Twitter Cards. Compare The Best Invoice Factoring Companiesĭo you use title tags and meta description tags? Of course you do because you already know meta tags can help boost your search engine rankings.īut did you know that meta tags actually affect your social media traffic? Sure, there is Google’s authorship tags, but what about Facebook and Twitter? In fact, they both have their own social media meta tags that can help you boost the amount of social traffic you’re getting.Įver see those posts on social media that have cool-looking images and videos? You may not know that you don’t need any software or premium accounts to do the same thing for your social posts. ![]()
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