![]() Links in the header/footer, plus a separate landing page with prominent call-outs for interested users to download the app.Snippets of existing brand partners throughout the site.Prominent call-outs and contact forms to make the initial introduction simple.With this goal in mind, we also featured: Download (for end-users who need to install the app).Partner With Us (for prospective B2B customers).Our focus became streamlining the navigation with only three main choices: Understanding BILT’s goals and objectives, Team Carney got to work with delivering a custom WordPress site.Ī key conversion goal was to drive brands to become partners with BILT and utilize the platform for their interactive instructions. Show BILT as a credible solution major brands are already using and instill a sense of FOMO for B2B targets.Offer manufacturers access to a Client Portal from the main site.Using a 15-second video featured on the top of the homepage to convey app interactivity to desktop visitors (quick load time being key).Demonstrate the interactivity that makes BILT a superior customer experience.BILT needed a website to show rather than tell. Here’s the thing, words got in the way of the aha moment. In 3-seconds, the BILT team wanted to convey what 3D interactive instructions were about. This crew made it easier to digest instructions from putting a backyard swing set together or assembling home furnishings. Shout out to our friends at BILT® who gave us the green light to share with y’all – Let’s do this!īILT is an app startup that provides 3D intelligent instructions for products requiring assembly, installation, repair, troubleshooting or maintenance. Incoming advice from the minds at Team Carney. Carney on Carnage How to Align Your Website with Your Brand (case study)
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